a fashion shooter

sketchy

by AFS on Jan.05, 2010, under the industry

sketchy

sketchy

In my closet full of stuff I came across the this sketch. It was created by the prop stylist Reynaldo Davis Carter as we were brainstorming about props for an olympics-themed editorial shoot. Though they are not elaborate in any way, I loved the sketches right away. They somehow convinced me that he was serious about the project, that he was artistic and not cutting corners and had some old-school training – which I miss. As a busy commercial photographer, I literally hadn’t seen sketches from anyone in years. Of course this got me thinking about the hundreds of times I am approached by art directors, creative directors, producers, etc – with some other photographers work torn from a magazine. And I am effectively asked to copy the work, be it the lighting, camera angles, etc. Or sometimes it’s wholesale copying which I am asked to do. And i know I am not alone here. I hear other photographers saying the same thing all the time.

Yes, I understand the concept of Not Reinventing the Wheel every week, and I also understand budget constraints dictate that time is of the essence and whatnot. However, wouldn’t it be refreshing to get some real brainstorming with actual idea creation every now and then? That would be lovely. And maybe the newsstand would not be such a monotonous place to sip your latte.

Any thoughts?

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