Author Archive
Workshops: the Creative Director
by AFS on Jul.02, 2009, under lighting & technique, lighting workshops
Hello! Christine Be will be the Creative Director for the upcoming workshops, and I thought you might like to see some of her work. Her clients have included Donna Karan, Tiffany & Co., Tom Ford, Estee Lauder, and many more. (*the photos in this post were shot by Mikael Jansson, one of my favorite photographers. And Christine worked on the design*)
She’s just launched her personal web site, and here it is:
And a few highlights from her site:
Wow! Canon releases Manual settings for 5D2 video
by AFS on Jun.01, 2009, under cameras
http://web.canon.jp/imaging/eosd/firm-e/eos5dmk2/firmware.html
It really makes a huge difference in terms of the usability of the video function of this camera. Cheers!
Here are some of the details:
Firmware Version 1.1.0 incorporates the following improvements and fixes.
- Includes a function to enable the manual exposure setting when shooting movies.
- Disables the function of the depth-of-field preview button when images are played back or when the menu screen is displayed on the LCD panel.
- Fixes a phenomenon where the peripheral illumination of images cannot be properly corrected, even if the images were captured with the lens peripheral illumination correction function set to Enable.
- Fixes the algorithms of the Auto Lighting Optimizer function when Custom Function C.Fn II-3 Highlight tone priority is enabled.
- Fixes incorrect indications on the Arabic, Romanian, Spanish, and Ukrainian menu screens.
- Changes the battery information displayed on the camera when using the optional Battery Grip BG-E6.
*For details on how to use this function, please download the PDF files from the bottom of this page.
*Digital Photo Professional software version 3.6.1 or later (for Windows and Macintosh) can be used to automatically correct the peripheral illumination of RAW and JPEG images that were captured in the Peripheral illumination correction setting with cameras that have Firmware Version 1.0.7 or earlier.
Firmware Version 1.1.0 is for cameras with firmware up to version 1.0.7. If the camera’s firmware is already version 1.1.0, it is not necessary to update the firmware.
back to the country
by AFS on May.17, 2009, under cameras, lighting & technique
Leave a Comment :fashion shoot, horses, kiki kang, new paltz, upstate new york more...finally, the workshops!
by AFS on May.15, 2009, under lighting & technique, lighting workshops
Here are a few of the tear sheets from the Met Bldg’s promo materials:
http://www.metropolitanbuilding.com/tearsheets/index.html
And here are a few of my advertising images from the Metropolitan Bldg:
So here’s the plan:
There will be a maximim of 5 participants. The format will be fairly loose. I want you to get as much out of it as possible – and to that extent we will be doing what you all want to do the most. The space is huge so we will have plenty of space to spread out. I’ll be concentrating on using daylight and mixing it with strobes, bounce cards, gels, etc. Also discussed will be the pluses and minuses of front lighting, back lighting, side lighting, strobe, tungsten, modeling lights, and such.
one light wonders: a magazine + video shoot with just one light
by AFS on May.03, 2009, under cameras, lighting & technique
Untitled from afashionshooter on Vimeo.
afashionshooter.com SOMA clip 2 from afashionshooter on Vimeo.
afashionshooter.com SOMA clip 2 from afashionshooter on Vimeo.
Juliana tells them how it’s done from afashionshooter on Vimeo.
afashionshooter.com SOMA shoot – gorgeous Juliana 1271 from afashionshooter on Vimeo.
the “upgrade”
by AFS on Apr.09, 2009, under cameras
Some thoughts in response to whether or not to upgrade from the Canon system to medium format digital. The Medium format systems typically cost $25K and up when camera, back, and lenses are included. One could easily spend $60K or more on a new system. The below is in response to a conversation on LL where some photographers were comparing (at 100% zooms in photoshop) the various pros and cons of the systems…
“I think it’s humorous reading about these differences and comparisons between cameras. Of course I don’t shoot huge landscapes for a living, but I do wonder just how many people in the world are in fact making a good living at it. I can think of not one of my hundreds of favorite images over the years which would have improved from more “micro-detail.” I am talking about my own work, prints I see in galleries, magazines, museums, etc., etc.
I believe there are micro-differences, but I believe that these have little to do with the goodness of an image. I mean seriously, go over to your bookshelf, flip through the pages of some of your coffee table tomes, and tell me what you see. How many would have much greater impact with 20% more detail?
And as has been said many times, do what your business requires. Have your clients ever asked for more micro-detail? Do they even see it? Do they care? I use a variely of camera formats from 4×5 to polaroid to 5D2s. Just the 5D Mark I cameras have earned me 6 figures per year for the past several years, without any complaints from clients. One client had their best sales day ever during the economic meltdown just this past November – with sales exceeding $1.1 million on the Monday following Thanksgiving. The ads were all shot with the lowly 5D, with no complaints about micro detail or anything else. (and no moire either
)
I know that in terms of investing in my business, spending on plane tickets makes a lot more sense and will better my portfoilios to a MUCH greater degree than spending huge amounts on cameras.
I think about it this way: given my portfolios as they are today – if I were to have shot everything inside with a 40 or 60mp back, they would essentially look the same. Now if I had spent that same $30K or so on traveling, hiring talented stylists, locations, models, there would be a huge difference in my portfolios. $30K sends me on a lot of trips, and could potentially transform my portfolios. In my experience, what you put in front of your camera is 95% of the battle. The camera itself: 5%.”
Allie Crandell of MTV’s “The City”
by AFS on Apr.06, 2009, under cameras, lighting workshops
Ok, so it’s not really fashion per se, more like a P.R. shoot really, but here’s Allie Crandell of MTV’s The City fame. Anyone seen it?
Anyway, this was shot with the Canon 5D2, and thankfully it worked fine. It was a mixture of cloudy daylight and strobe which was coming from the same angle as the window light.
Waterways (lucky landscapes)
by AFS on Mar.31, 2009, under cameras, lighting & technique
Flying back to NY from Palm Beach last night, we got some pretty and moody views of the landscape. Of course my airplane window was filthy, and looked like it had several leyers of Saran Wrap sandwiched in between the plexiglass – causing all kinds of glare, flare, color smear, low contrast, you name it. Plus the old 50mm 1.8 I was using contributed plendy of flare on it’s own. (I actually keep this lens because I really like the flare it produces when pointed at the sun and other bright things.)
(for the most part post-processing included only contrast and exposure adjustments. All images were shot with the Canon 5D Mark II and the old Canon 50mm 1.8 Series I lens)
First lighting workshop (not really)
by AFS on Mar.16, 2009, under lighting workshops
-AFS
Put it in the bank
by AFS on Feb.25, 2009, under the industry
Looks like the notorious Annie Leibovitz is in an unfortunate situation.
Rumors of bankruptcy and late payments have been circulating around Annie L. for years now. And according to the New York Times (2-23-2009), Annie Leibovitz, one of the most successful editorial and commercial photographers in the business recently had to borrow $15.5 million to pay off debts and such.
And what did she use as collateral? Oh, her three West Village town houses, her country home in Rhinebeck NY, and * the rights to all of her photographs.* Scary.
“In other words, according to loan documents filed with the city, one of the world’s most successful photographers essentially pawned every snap of the shutter she had made or will make until the loans are paid off.”
(nyt)
Quotes from this article:
http://www.nytimes.com/2009/02/24/arts/design/24artloans.html?_r=3&pagewanted=1
WOW. Hard to believe that a photographer who commands staggering day rates and whose career seems to just keep going up and up could end up where she is today.
So, I guess the moral is, do not live beyond your means. If you can, save your money. Put it in the bank until you really, really, really need it.






























