a fashion shooter

lighting workshops

girl with head

by AFS on Aug.24, 2009, under cameras, lighting & technique, lighting workshops

The second workshop went well. Here is one of the resulting images. More to come…(Canon 5D Mark II, 50mm lens, daylight, handheld)

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Workshops: the Creative Director

by AFS on Jul.02, 2009, under lighting & technique, lighting workshops

donna karan campaign

donna karan campaign

Hello! Christine Be will be the Creative Director for the upcoming workshops, and I thought you might like to see some of her work. Her clients have included Donna Karan, Tiffany & Co., Tom Ford, Estee Lauder, and many more. (*the photos in this post were shot by Mikael Jansson, one of my favorite photographers. And Christine worked on the design*)

She’s just launched her personal web site, and here it is:

http://christinebe.com/

And a few highlights from her site:

cate blanchett, donna karan campaign

cate blanchett, donna karan campaign

cate blanchett, donna karan campaign

cate blanchett, donna karan campaign

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finally, the workshops!

by AFS on May.15, 2009, under lighting & technique, lighting workshops

The Work In Progress Photography Seminars are finally here!

The first two one-day workshops were held on Saturdays: July 11 and August 22, 2009.  We focused on creating great lighting, composition, working with art directors, hair and makeup artists, models, etc.
I didn’t want this thing to get too boring, so we’ll be working in the amazing Metropolitan Building in NY, where the likes of Steven Meisel, Paolo Roversi, Diego Uchitel, Patrick Demarchelier, Annie Leibovitz, and Me have all worked ;-) We’ll be shooting on one of these two floors:
Second Floor

Second Floor

Third Floor

Third Floor

Here are a few of the tear sheets from the Met Bldg’s promo materials:

http://www.metropolitanbuilding.com/tearsheets/index.html

And here are a few of my advertising images from the Metropolitan Bldg:

So here’s the plan:

There will be a maximim of 5 participants. The format will be fairly loose. I want you to get as much out of it as possible – and to that extent we will be doing what you all want to do the most. The space is huge so we will have plenty of space to spread out. I’ll be concentrating on using daylight and mixing it with strobes, bounce cards, gels, etc. Also discussed will be the pluses and minuses of front lighting, back lighting, side lighting, strobe, tungsten, modeling lights, and such.

So bring your cameras, tripods for sure because it can be a little dark in there, laptops if you want, small reflectors, and whatever else you like to work with.
And since we’ll be in New York, I will also have guest Art Directors/Makeup artists/Stylists who have worked on assignments for Vogue Italia, Kate Spade, Prada, Bergdorf Goodman, Victoria’s Secret, Surface, Allure, New York Times, etc. So part of the day will feel like a real assignment, because it sort of will be ;-)
We will also be using models from Ford Models, New York Models, and elsewhere.
[In case you are wondering if I know what I am doing, well...er...sort of ;-)
Actually, I do have a lot of teaching experience, including teaching photography at Parsons School of Design in New York as well as in Paris. I was also the Assistant Chair of the Photo department there for a number of years.]
===========
Cost of this workshop is $495 per person for the way, which covers: the space, lighting, models, make-up artists, breakfast and lunch. Not included are lodging and transportation.
PayPal e-check is the preferred method of Payment. If you want to pay by regular PayPal or PayPal Credit Card, please add in $14.85 (3%) to help cover the PayPal processing fee. When sending payment, please specify the date of the workshop which you would like to attend. Cancellation must be made 15 days prior to the workshop day in order to receive a refund. Payment should be sent to ron at ron purdy dot com. Also, any questions you may have can be sent to the above e-mail address, or posted in the comments section of this post and I will reply.
~AFS

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Allie Crandell of MTV’s “The City”

by AFS on Apr.06, 2009, under cameras, lighting workshops

Ok, so it’s not really fashion per se, more like a P.R. shoot really, but here’s Allie Crandell of MTV’s The City fame. Anyone seen it?

Anyway, this was shot with the Canon 5D2, and thankfully it worked fine. It was a mixture of cloudy daylight and strobe which was coming from the same angle as the window light.

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First lighting workshop (not really)

by AFS on Mar.16, 2009, under lighting workshops

***date update***
So I have been shooting a lot in the studio in the mean time, but this particular shoot, we are waiting for the clothing, which is apparently with the designer in Paris. The most likely weekend now seems to be April 18+19. As soon as the designer has firmed the dates, we will go forward with the horses shoot. Sorry about the delay…re:
===============
Does anyone want to come along on a photo shoot in upstate ny? The location is around 90 miles North of NYC, accessible by car or bus from manhattan. We will be shooting with horses, two models, etc. Should be nice and muddy by then due to the snow melt ;-)
In any case, this is not a workshop like I’ve been promising - it will be a real editorial/magazine shoot and a great opportunity to check out what’s involved in an outdoor, daylight fashion shoot. There is no fee, and it will probably be some combination of helping out/assisting and observing.
 
As yet, the date is not firm. I will likely be this coming weekend(!) March 21or 22, or it will be the the weekend of April 4&5. Those who are intersted, please register and I will get back to you as soon as I have more information.
 
p.s. the last time I shot for this magazine, it looked like this
 
Cheers,
-AFS
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lighting workshops!

by AFS on Jan.26, 2009, under lighting workshops

**dates have been announced, and here they are:**

http://www.afashionshooter.com/category/lighting-workshops/

Starting in February, 2009 I will be offering monthly lighting workshops in New York City and elsewhere. If you would like to be notified about dates, times, fees, etc. please make sure to become a registered using your real e-mail address on this site and you will recieve notification via e-mail. 

You can register by following this link

Topics covered will include daylight, strobes, reflectors, what’s in the shadows, tethered shooting, effective RAW file conversion, etc. etc.

And most importantly, training yourself to really see light, and using that insight to achieve predictable results.

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